Global Water Scarcity and the Importance of Water


Global water scarcity is a major crisis in many developing countries, and contrary to popular belief, this problem isn’t isolated to certain parts of the world. It’s estimated that about 1.2 billion people—or one-fifth of the population worldwide—live in areas with water scarcity; meanwhile, another 500 million people will soon be in the same situation (Source: The United Nations). Everyone is affected and we all play an important role in alleviating and reversing the problem before it’s too late.

Water Scarcity Problem

As the world’s population continues to steadily increase at alarming rates, the Earth’s sustainable water supply is having difficulty meeting demand. Only about three percent of the Earth’s water supply consists of freshwater that’s suitable for human and animal purposes.
Part of the problem is that the majority of that freshwater is nearly unattainable because it’s located inside glaciers and polar ice caps while a small percentage of it is surface water. Humans and animals are consuming what little water we have access to at extremely high rates, to the point where the Earth can’t produce it or replace it fast enough to keep up.
We use water for nearly every human activity imaginable. We drink it, we bathe in it, and we need it to sustain our food supply. In fact, most of the water humans use isn’t even used in our homes; it’s used for farming and to sustain livestock. According to the Food and Agriculture Organization of the United Nations, 70% of our water is used for agriculture and irrigation, while only 10% is used domestically. Without this water supply, crops and farm animals would perish. Not only that, the level of water distribution throughout the world is grossly uneven.
People in developed countries, such as Canada tend to take it for granted that they’ll always have water and waste a great deal of it without considering the consequences. Water is a finite resource, and much of the Earth’s water supply has been immensely contaminated due to human activities. In most developing countries, lack of water supply causes a grim ripple effect in communities leading to both economic and physical water scarcity.

Causes of Water Scarcity

One of the greatest causes of the Earth’s immense water problem is the constantly and rapidly growing human population. As an increasing number of people inhabit the Earth, more water is needed to sustain them and their water usage habits. Various human activities such as urbanization, deforestation, and pollution all lead to climate change, which can have a drastically negative impact on the Earth’s natural water cycle.
Urbanization usually entails more people living in overpopulated areas and using—or in many cases, misusing—the local water supply. Unfortunately, many Canadians don’t comprehend the importance of saving water because many of them have never had to live without water. We’ve become so accustomed to our wasteful water usage habits that we don’t realize just how harmful they are and how we’re contributing to the Earth’s diminishing freshwater supply.

Water Scarcity Solutions

Fortunately, there are some minor but effective changes you can make to improve your personal and household water-consumption levels and habits without overwhelming inconveniencing yourself or your family.
It’s Eddy Home’s mission to make this transition virtually seamless for home and business owners all across Canada. Our top product, the Eddy IQ System, is an intelligently designed state-of-the-art water consumption monitor that helps you record and track your water usage patterns. The device quickly learns your regular water usage patterns so that it can immediately inform you of any irregularities, such as leaks, that could be hiking up your utility bills. The Eddy IQ Sensor was even recently named the 2017 Product of the Year by EnerQuality. To learn more about Eddy Home and our products, please contact our 24-hour customer service line at 1-877-388-3339 or e-mail

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Paul Pathak​


Paul Pathak is a partner of Chitiz Pathak LLP. Paul practices principally in the areas of corporate, securities, corporate finance, mergers and acquisitions and commercial law. He represents and provides sophisticated guidance to private and public corporate clients in a broad range of industries, including mining, technology, manufacturing, venture capital and merchant banking.

George Krieser​


George Krieser founded Total Credit Recovery Limited (“TCR”) in 1980 and is the President and Chief Executive Officer. TCR is the largest 100% Canadian-owned and operated collection agency, solely collecting Canadian debt. George previously served as a Director of Universal Energy. He also served as a member of the board of directors of Baycrest Foundation and as a member of the fundraising committee for UJA Federation of Greater Toronto.
Gary Goodman​
Gary Goodman is a Trustee and Chair of the Audit & Risk committee of Boardwalk Real Estate Investment Trust., a former Chairman of Huntingdon Capital Corp., trustee of Gazit America & Brightpath Early Learning, and is a member of the advisory boards of the Vision Funds. Gary was previously Executive Vice President of Reichmann International where he served as a senior financial executive and trusted advisor for over 30 years.

Chris Gower


Chris Gower started his career in construction on the tools – framing houses, where he grew a deep appreciation for the trades. Prior to his current role as Chief Operating Officer, Buildings at PCL Construction (“PCL”), Chris held positions including construction risk manager, senior project manager, district manager and regional vice president. Throughout his more than 25 years at PCL, he has delivered iconic construction projects across Canada, Australia and the United States.

June Thomson

EVP, Sales, Marketing
& Business Development

June joined the Eddy team coming from Enercare after 10+ years in various roles, most recently as Vice President of the North American Builder Division. June has been in the HVAC industry for over 41 years, holding several roles throughout her career from Technician to Provincial Offences Officer.

Saj Khan

COO & President

Sajid Khan helped launch Eddy Solutions and has been in the role of Chief Operating Officer since inception. With more than 20 years of leadership and operational experience in the home services sector, Saj has held roles such as COO of Eco Energy Service, Vice President of Operations at both National Home Services and Universal Energy.

Boris Baril


With more than 25 years of financial experience, Boris has held both public and private company CFO roles; supported two (TSX listed) initial public offerings (IPOs), debt and equity capital raises, and M&A transactions. Boris graduated from York University and is a CPA, CA.

Mark Silver

CEO & Chairman

Mark L. Silver is President of Optus Capital Corporation. Mr. Silver has made significant real estate investments in both development stage and income producing properties in the residential, commercial and industrial sectors over his 35 year business career. Over the last 22 years, these investments have been made through his company, Optus Capital Corporation. Mr. Silver was a founding partner and Chief Executive Officer of Universal Energy which was sold in 2009 to Just Energy Group Inc. He co-founded Direct Energy Marketing and grew the company to over $1.3 billion in revenues before selling to Centrica PLC (also known as British Gas) in 2000.